Trainers
Tatiana Zheltomirskaya
Tatiana Zheltomirskaya
Tatiana is a certified consultant with more than 16 years of experience in the sphere of marketing strategies, company positioning and brand positioning. She is also a team leader, project manager, market strategist, business-trainer and MBA programs lecturer.
Original author’s trainings:

Educational background:

Odessa National University

The British Chartered Institute of Marketing

Tatiana is a partner of Jack Trout’ consulting company. Jack Trout is a creator of positioning strategy which revolutionized marketing and strategic thinking throughout the world.

She is General Manager of «TouchpollUkraine» Research Agency (Ukraine).

Tatiana is also a lecturer of the British Chartered Institute of Marketing with the course subject directly related to marketing researches – Marketing Research and Information, and the International Institute of Business, the course subject in Consumer Behavior.

She is a lecturer of such courses as «Business planning» and «Marketing researches for making effective decisions» at «Be First» Marketing School.

Tatiana is an invited speaker at numerous marketing forums and marketing conferences such as the Conference on Ukrainian Alcohol Brand Promotion (Odessa), BrandsPoint, Innovative Marketing Forum (Kiev,Moscow), Customer Loyalty Forum and many others.

She is the author of a number of articles.

Tatiana’s trainings always get people inspired. According to her own words, she is «excited about the process of creating such positioning starting with the analysis of all available information up to the step of crystallizing it into the positioning strategy and developing the plan of its entering the market».
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